Start with Emil Ruder’s amazing “ Typographie: A Manual of Design,” or Ellen Lupton‘s “ Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students” or predict the future of typography with Henrik Kubel and Scott Williams in “ New Perspectives in Typography,” a stunning showcase of some of the best contemporary type design. Thankfully, there are a lot of resources to guide you in your pursuit for great typography. An overlooked detail is enough to flush all the creative effort you’ve devoted to build and outstanding product. In fact, the combination of fonts, color choices and design options are what separate success from failure.
Whether you are creating for web or print, designing brochures or user interfaces, developing a brand identity or creating a logo, one of the key elements of a successful project is the typeface you are using.
A great design comes with great typography. Typography is an art combining perspective, technique and ingenuity.
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